The Power of Your Employees to Positively Influence Brand Perception

Who is the first person in your organization that makes a contact with your customers or potential customers? Does that person know that your company has a brand promise, let alone how to deliver on it every time they make contact with the outside world?

Most companies would answer "no" to both of those questions. And yet, internal brand equity is one of the most valuable assets your company has.

Turning each and every employee into a Brand Advocate helps your company create greater employee loyalty, improves company morale and promotes the delivery of your brand promise - which, in turn, increases the understanding of your brand's value proposition. . .every time an employee talks to the outside world.

Studies have shown that 50% of customers who leave a brand do so because of poor service. And 77% of customers who experience poor service cite employee attitude as the primary reason. So clearly, the battle for the hearts and minds of your customers will be won or lost in the battle for the hearts and minds of your employees.

Ask yourself -

How can I ensure that my front line employees are engaged and equipped to deliver my company's brand promise and create great experiences for my customers?

If you can't answer that question, you might want to consider some professional help in creating an internal brand adoption program that motivates your employees to make every contact with your customer a remarkable experience. After all, brand value - and therefore company value - is created and delivered by employees.