A Tiger or a Snake?

Depends on your point of view, but one thing is true. . . the Tiger Brand certainly carries a different kind of promise than it used to. Before the current situation, the Tiger Woods Brand stood for the Gold Standard in sportsmanship. He was an icon to golfers and a role model for youth.

Now, when you see the TW interlocked logo on a golf cap, what does it mean to you? Two women? A terrible womanizer? A liar and a coward?

It used to mean a lot of positives, but now, whether you like it or not, the well has been poisoned.

Think that can't happen to your brand? Think again.

In today's world, everyone communicates with everyone about everything. Pay attention to your social media, and make sure you're protecting your strongest asset. Take control. Limit exposure. Manage the message. Don't let the tiger out. It just might hurt something.

Such as your most important asset - your brand.