Best Times To Use Social Media and Email

There’s a lot of research out there and plenty of experience involving when the best days and times are to tweet, post on Facebook, blog and email for maximum effectiveness. Combine that with what we’ve learned and here are some best practices to help you decide your best days and times to use Twitter, Facebook and email and to post your blogs so that you get the results you want for your brand and your business.

Times that are mentioned will be Eastern Standard Time, so please adjust if you and/or your target audiences are in a different time zone. Keep in mind, though, that the majority of the population of the U.S. is either in the Eastern Time zone or within one hour of it.

• With Twitter, the best time to tweet (and gain the most re-tweets) is later in the day and late in the week. From the standpoint of a typical workday, that means between 2 – 5 p.m. and on Thursday or Friday.
• When you’re using Facebook, publish your articles as early in the morning as you can. Articles published early are read more than those published in the afternoon. But for Facebook sharing, whether your audience is B to B or B to C, weekends work well. Why? Perhaps because 51% of companies block Facebook at work.
• Post your blog on weekday mornings around 10 or 11 a.m. That’s when the most blogs are read. The best day is Monday – the views are usually highest then. If your objective is to get comments on your blog, post earlier – around 7 or 8 a.m.
• When you’re sending email, schedule your email marketing campaigns for early morning – 6, 7 or 8 a.m. Most people read their email in the morning – and this is the time when they’re the most receptive. Mondays or Tuesdays are the best days to send e-mail – bounce rates also tend to be lowest on those days.
• When it comes to first-time email subscribers, be sure to send them more email – anytime ranging from the first couple of days after they’ve subscribed to around two weeks after. This is when they’re most interested in what you have to say – so send them your best offers that will be the most valuable to them.

Remember – these are best practices, which means they’re guidelines. Consider them in light of your target audiences. Test different times and days to see whether they work better for your brand and business. But whatever you do, measure, measure, measure. It’s the only way you’ll know whether your timing is helping you meet your objectives.

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